網上賣書難 賣樓更難

全 港 最 大 的 網 上 書 店 博 學 堂 , 日 前 突 然 宣 布 清 盤 。 這 個 消 息 對 那 些 還 在 設 法 透 過 網 上 商 貿 概 念 在 資 本 市 場 集 資 的 公 司 無 疑 是 敲 響 喪 鐘 一 樣 。 博 學 堂 是 起 步 較 早 的 網 上 商 貿 公 司 , 九 七 年 已 經 成 立 , 積 累 了 不 少 客 戶 , 亦 有 一 定 的 實 際 收 益 , 比 起 那 些 全 無 收 入 , 又 未 建 立 品 牌 的 新 網 店 , 其 實 已 處 於 較 為 有 利 的 競 爭 位 置 。 加 上 網 上 賣 書 在 美 國 已 有 亞 馬 遜 這 個 成 功 例 子 , 應 更 有 能 力 向 資 金 擁 有 者 招 手 。 如 果 連 博 學 堂 這 類 有 一 定 基 礎 及 知 名 度 的 公 司 也 沒 法 吸 引 新 的 投 資 者 , 其 他 條 件 遠 不 如 博 學 堂 的 公 司 想 在 今 次 資 訊 科 技 股 熱 潮 趕 尾 班 車 的 公 司 所 面 對 的 困 難 必 然 更 大 。 
中 原 內 部 也 有 一 部 分 人 , 常 慫 恿 我 把 中 原 網 頁 上 市 , 尤 其 當 我 們 的 競 爭 代 理 宣 稱 打 算 把 他 們 的 數 碼 代 理 上 市 時 , 他 們 就 更 為 緊 張 , 擔 心 行 家 一 旦 上 了 市 就 會 處 於 更 佳 的 競 爭 位 置 。 
其 實 中 原 遠 比 行 家 更 早 開 展 資 訊 科 技 上 的 應 用 , 很 早 就 有 風 險 資 金 表 示 有 興 趣 投 資 , 要 套 現 的 話 , 早 應 已 可 收 錢 , 問 題 是 我 們 的 網 頁 原 先 的 設 計 只 在 於 支 持 中 原 的 本 業 , 並 沒 有 獨 立 盈 利 的 能 力 , 如 果 賣 了 部 分 股 權 給 風 險 資 金 後 , 他 們 的 做 法 必 然 是 設 法 盡 快 在 資 本 市 場 套 現 , 其 結 果 只 會 是 大 量 小 股 東 受 騙 , 中 原 的 商 譽 受 損 , 千 年 道 行 一 朝 喪 。 所 以 我 堅 決 拒 絕 在 找 到 實 際 可 行 的 商 業 模 式 前 貿 然 上 市 。 
因 為 , 即 使 可 以 趁 股 民 盲 目 時 集 得 一 筆 可 觀 的 資 金 , 上 市 後 還 得 經 營 下 去 , 如 果 網 站 的 運 作 並 沒 有 帶 來 真 正 的 新 生 意 , 那 集 來 的 資 金 總 有 一 天 耗 盡 , 屆 時 再 想 集 資 , 股 民 一 定 不 會 再 盲 目 支 持 , 而 上 了 市 的 網 站 一 樣 會 成 為 經 營 者 的 沉 重 負 擔 。 
所 以 我 並 沒 有 像 有 些 行 家 那 樣 , 咀 咒 自 己 的 競 爭 對 手 上 市 失 敗 , 因 為 他 們 即 使 網 上 業 務 真 的 成 功 上 市 , 也 只 能 風 光 一 時 , 最 終 亦 會 因 沒 有 真 正 收 入 而 耗 盡 資 源 。 網 上 賣 書 也 不 成 , 何 況 要 賣 齊 一 性 那 麼 低 、 價 值 卻 那 麼 高 的 房 地 產 , 成 功 機 會 真 是 微 乎 其 微 。 這 樣 高 風 險 行 為 , 行 家 要 做 就 讓 他 去 做 吧 。